The Only Community for D2C Marketing <> Finance

Join a community of peers mastering marketing <> finance alignment. Impact margins, not just ROAS. Charge more for the value you bring to the table.

The Only Community For D2C Marketing <> Finance

AI is automating tactics. Financial fluency makes you irreplaceable. Join a community of peers mastering D2C marketing <> alignment. Impact margins, not just ROAS. Charge more for the value you bring to the table.

For marketers serving $1M-$20M D2C brands • Led by a Fractional CFO + Head of Media Buying

Join Like-Minded Operators

These are your people

Inside The Community

Member Story

From Media Buyer to Head of Growth in Four Months

Samson Wu - Paid Media Expert & Head of Growth

  • Hired for Head of Growth Role; applied Move the Needle frameworks

In The First Hour of Joining

Marketer's Financial Toolkit

Plug and play diagnosis and modeling built with 7-9 figure D2C brands and real CFO feedback. Turns marketing metrics into profit decisions in minutes.

What It Does For You:

  • Pre-onboarding audit: Spot waste and set expectations before you start.

  • Set targets based on profit targets and CAC payback, not ROAS.m

  • Present results in CFO-friendly language

Includes:

Core Financial Dashboard • Acquisition Metrics • Retention Metrics • P&L Generator • Daily Profit Tracker • Full tutorials • plus more

Marketer's Financial Toolkit

  • Plug-and-play toolkit for margins, CAC, contribution profit, and LTV - refined with CFO feedback.

  • Audit before onboarding (spot waste, set expectations).

  • Set KPI targets by contribution profit & CAC payback (not ROAS)

  • CFO-friendly outputs you can take into strategy calls.

*normally $700 for standalone toolkit.

Bi-Weekly Office Hours (Live Q&A)

  • Bring your use-case, leave with next steps.

  • Direct answers on payback, contribution, LTV, cashflow.

  • Get stuck → share context → unblock in minutes (replays provided).

Workshops, Courses & Case Library (Recorded)

  • Deep dives + real brand tear-downs from 7 and 8-figure D2C contexts.

  • Profit models, payback planning, pricing/offer levers.

  • What actually moved profit (not just ROAS or MER) in the wild.

  • Beyond ROAS eBook - 110 page playbook for moving beyond vanity metrics

Career & Monetization Track

  • Turn finance fluency into higher fees for you or your agency.

  • Package a profit-focused add-on (forecasting and planning, profitability audits).

  • Charge more with confidence and strengthen client relationships.

Member Story

Agency Owner Raised Rates Within 3 Weeks

Wiaan Groenewald - Agency Owner & Paid Media Expert

  • ROI in the first month; increased retainers after showing contribution & payback.

  • Toolkit set real KPI targets by contribution & CAC payback; ran fast P&L scenarios.

  • More effective QBRs with CFO-friendly reporting.

Is This For You?

Not for you if:

  • You're just getting started in D2C marketing

  • You mainly work with local/small biz clients or B2B lead gen - this is designed for D2C eCommerce

  • You'd prefer to close your eyes and hope that you're driving profit without really knowing

  • You're perfectly happy using metrics like ROAS as your KPIs

Perfect for you if:

  • You're a D2C Operator, Agency Founder, Head of Growth or CMO

  • You're scaling spend but not sure if it's actually profitable

  • You need financial clarity without becoming an accountant

  • You're making decisions based on ROAS because you don't have anything better

  • Your CFO, investors, or clients keep questioning marketing's impact - and you can't answer

    with confidence

How It Works

Sign up

Sign up and complete the quick onboarding.

Access

Access the Toolkit, courses and call vaults

Implement

Bring your use-cases, get next actions.

Includes the Beyond ROAS eBook

Learn the finance frameworks that really matter - so you never have to defend ROAS again.

Included with Move the Needle membership.

This is absolutely HUGE for anyone in D2C. Valentin Kuznetcov is by far one of the most intelligent people I've spoken to when it comes to numbers and eCommerce. A lot of metrics can be deceiving, and if you want a better grip on your economics as an ecomm founder/marketer, here it is. Literally

Sam Saifi

CEO/Founder @ Frosted

Member Story

Closed the gap between retention metrics and real financial outcomes

Tobi Chapman - Agency Owner & Retention Expert

  • Moved beyond platform-only metrics (attributed revenue) to tangible financial outcomes.

  • Learned how retention and acquisition link - better positioning and stronger client value.

  • Resources + community are “excellent” with thought-provoking, cross-discipline discussions; value-to-cost is “excellent.”

Questions Smart Operators Ask

What makes Move the Needle different from other marketing communities?

Most marketing communities focus on tactics: new ad creatives, platform updates, growth hacks.

We focus on aligning marketing with finance - the ability to connect marketing work to the metrics that actually determine whether a business succeeds or fails. This is an all too common gap in the D2C space.

I'm already an established media buyer, CRO expert, retention marketer. Why do I need to learn finance?

Understanding finance doesn't make you a worse marketer. It makes you a more effective operator who can justify budget increases with finance teams, spot scaling constraints before they become crises and align your work with what actually drives business value.

What if I don't have a finance background?

Perfect. Neither do most of our members. We don't teach finance for finance people. We teach finance for operators and marketers - the subset of financial knowledge that actually helps you make better marketing decisions.

How much time does this require?

Minimum commitment: Attend one 90-minute workshop or Q&A per month, engage async when you have real questions. That's enough to start shifting how you think.

Maximum value: Actively apply frameworks to your own business, share learnings in the community, and attend most live sessions. Members who engage weekly typically see the fastest mindset shift.

The goal of the community is to evolve how you think about the work you're already doing.

How are workshops delivered?

Workshops are live Zoom sessions (currently 90 minutes, recently extended from 60) with recordings available afterward.

We don't do pre-recorded courses. Every session is interactive: real-time Q&A, member challenges worked through live, application of frameworks to actual business scenarios.

Can I cancel anytime?

Yes. Membership is month-to-month with no long-term commitment.

If you join and realize this isn't the right fit, you can cancel before your next billing cycle. No questions asked.

We'd rather have 100 engaged members than 500 passive subscribers. If Move the Needle isn't helping you think differently about your work, you shouldn't stay.

Get the Edge in 2026.

Become a Top 1% Operator

Marketing <> Finance alignment is the biggest challenge in D2C.

It's also the biggest opportunity.