The Only Community for D2C Marketing <> Finance

Join a community of peers mastering marketing <> finance alignment. Impact margins, not just ROAS. Charge more for the value you bring to the table.

The Only Community For D2C Marketing <> Finance

AI is automating tactics. Financial fluency makes you irreplaceable. Join a community of peers mastering D2C marketing <> alignment. Impact margins, not just ROAS. Charge more for the value you bring to the table.

For marketers serving $1M-$20M D2C brands • Led by a Fractional CFO + Head of Media Buying

Join Like-Minded Operators

These are your people

Member Story

Agency Owner Raised Rates Within 3 Weeks

Wiaan Groenewald - Agency Owner & Paid Media Expert

  • ROI in the first month; increased retainers after showing contribution & payback.

  • Toolkit set real KPI targets by contribution & CAC payback; ran fast P&L scenarios.

  • More effective QBRs with CFO-friendly reporting.

In The First Hour of Joining

Marketer's Financial Toolkit

Plug and play diagnosis and modeling built with 7-9 figure D2C brands and real CFO feedback. Turns marketing metrics into profit decisions in minutes.

What It Does For You:

  • Pre-onboarding audit: Spot waste and set expectations before you start.

  • Set targets based on profit targets and CAC payback, not ROAS.m

  • Present results in CFO-friendly language

Includes:

Core Financial Dashboard • Acquisition Metrics • Retention Metrics • P&L Generator • Daily Profit Tracker • Full tutorials • plus more

Marketer's Financial Toolkit

  • Plug-and-play toolkit for margins, CAC, contribution profit, and LTV - refined with CFO feedback.

  • Audit before onboarding (spot waste, set expectations).

  • Set KPI targets by contribution profit & CAC payback (not ROAS)

  • CFO-friendly outputs you can take into strategy calls.

*normally $700 for standalone toolkit.

Bi-Weekly Office Hours (Live Q&A)

  • Bring your use-case, leave with next steps.

  • Direct answers on payback, contribution, LTV, cashflow.

  • Get stuck → share context → unblock in minutes (replays provided).

Workshops, Courses & Case Library (Recorded)

  • Deep dives + real brand tear-downs from 7 and 8-figure D2C contexts.

  • Profit models, payback planning, pricing/offer levers.

  • What actually moved profit (not just ROAS or MER) in the wild.

  • Beyond ROAS eBook - 110 page playbook for moving beyond vanity metrics

Career & Monetization Track

  • Turn finance fluency into higher fees for you or your agency.

  • Package a profit-focused add-on (forecasting and planning, profitability audits).

  • Charge more with confidence and strengthen client relationships.

Is This For You?

Not for you if:

  • You're just getting started in D2C marketing

  • You mainly work with local/small biz clients or B2B lead gen - this is designed for D2C eCommerce

  • You'd prefer to close your eyes and hope that you're driving profit without really knowing

  • You're perfectly happy using metrics like ROAS as your KPIs

Perfect for you if:

  • You're a D2C Operator, Agency Founder, Head of Growth or CMO

  • You're scaling spend but not sure if it's actually profitable

  • You need financial clarity without becoming an accountant

  • You're making decisions based on ROAS because you don't have anything better

  • Your CFO, investors, or clients keep questioning marketing's impact - and you can't answer

    with confidence

How It Works

Step 1 - Join

Get Instant Access to the Full Toolkit, Community and ALL content.

Step 2 - Orient

Run the 10-minute quick start, which walks you through the key spaces in the community.

Step 3 - Implement

Engage in Live Q&A (bi-weekly) and Workshops, get next actions and solutions.

Member Story

Closed the gap between retention metrics and real financial outcomes

Tobi Chapman - Agency Owner & Retention Expert

  • Moved beyond platform-only metrics (attributed revenue) to tangible financial outcomes.

  • Learned how retention and acquisition link - better positioning and stronger client value.

  • Resources + community are “excellent” with thought-provoking, cross-discipline discussions; value-to-cost is “excellent.”

Questions Smart Operators Ask

Do I need advanced finance skills?

No. The toolkit is built for marketers and operators, not accountants.

Everything uses plain language, and the Starter version comes with example data so you can see how it works before plugging in your own numbers.

Will it work if I’m not on Shopify?

Yes - the toolkit can work with any platform that can export the required data including WooCommerce, Big Commerce and even Magento (new/repeat data may not be available with Magento without a 3rd party tool).

What’s the catch?

There isn't one. The Starter Toolkit is genuinely free - no credit card, no trial expiration.

We built it because operators who see their real margins tend to want the full picture. That's where the membership comes in.

How long does setup take?

10 minutes. Comes loaded with example data so you can see it in action immediately.

What happens after I opt-in?

You’ll get an email with a link to the Toolkit and land on a page where you can access the Bonus Resources in the community.

What's the difference between the Starter version and the Full version?

The free Starter gives you the core Four Margins diagnostic with sample data and daily P&L tracker. The full version (included with MTN membership) adds 20+ more metrics to the Dashboard command center, P&L tab can be set to daily or monthly breakdown, as well as new/returning/all customers. It also adds the classic P&L breakdown, Incremental Profit Analysis and Cohort LTV analysis.V/..LTCM calculator, direct Shopify integration, and ongoing updates

Get the Edge in 2026.

Become a Top 1% Operator

Marketing <> Finance alignment is the biggest challenge in D2C.

It's also the biggest opportunity.