See Where Profit is Disappearing - in 10 Minutes

A free plug-and-play diagnostic that shows you exactly where money goes between revenue and profit. Built for 7-9 figure DTC brands.

See Where Profit Is Disappearing - in 10 Minutes

A free plug-and-play diagnostic that shows you exactly where money goes between revenue and profit. Built for 7-9 figure DTC brands.

Includes:

  • Powerful plug-and-play Financial Toolkit (starter version)

  • Quick start short videos for easy& fast setup.

  • Preloaded sample data for functional testing.

  • BONUS: 10 minute Finance ⇄ Marketing Assessment

Get CFO Level Clarity Today - $0

What You Get:

Plug and play diagnosis and modeling built with 7-9 figure D2C brands and real CFO feedback. Turns marketing metrics into profit decisions in minutes.

What It Does For You:

  • Spot profit leaks before you spend another dollar.

  • Know your real break-even numbers - not the ROAS liem

  • Show your CFO exactly what marketing contributed to the bottom line

  • Easy export/import from eCommerce platforms or automate with 3rd party tools/API.

What You get

  • Spot profit leaks before you spend another dollar.

  • Know your real break-even numbers - not the ROAS liem

  • Show your CFO exactly what marketing contributed to the bottom line

  • Easy export/import from eCommerce platforms or automate with 3rd party tools/API.

BONUS: Marketing <> Finance Assessment

  • Anonymous assessment to identify where you are in marketing <> finance alignment.

  • Get insight into WHERE you can focus to move the needle in your knowledge.

The Full Toolkit - For Serious Operators

Dashboard - Your Diagnostic Command Center

  • Spot profit leaks in minutes

  • Four key margins with tactical levers for each

  • Full customer journey: Sessions → ATC → Checkout → Purchase

P&L - The Report Your CFO Actually Wants

  • Classic P&L readout: Revenue → COGS → Gross Profit → Profit Contribution → Net Profit

  • Previous vs Current period with variance - see exactly what changed and by how much

  • Splits new vs returning customer revenue so you know where growth is coming from

Incremental Profit Analysis - Are You Getting Better?

  • Daily, monthly, quarterly, or yearly - drag to add columns and the dates auto-increment in whatever time frame you choose

  • Spot trends instantly: is your nCAC rising? Is gross margin compressing? Are new customers declining?

  • Breaks out ad spend by channel (Meta, Google) so you see which platform is actually driving profit

  • Color-coded profit contribution makes good and bad periods impossible to miss

Cohort LTV/LTCM - What's a Customer Actually Worth?

  • One number that answers "should I spend more on ads?" - the LTCM:CAC Ratio shows your real return on marketing investment

  • Goes beyond vanity LTV - calculates Lifetime Contribution Margin after COGS, fulfillment, and payment processing

  • KPI dashboard at the top: Repeat Rate, AOV, Gross Profit Margin, and nCAC at a glance

  • Full breakdown of customer lifespan, order frequency, and churn rate - see why customers stay or leave

  • Select any date range to analyze different cohort period

Ready to Go Beyond the Starter Version?

Toolkit Only

$1200 One Time

  • Full Financial Toolkit

  • Shopify Store Compatibility

  • Future Updates

  • Email Support

  • Live Support

  • Community Access

  • Live Workshops

  • Case Study Deep Dives

  • Finance 101 & Growth Frameworks Courses

Buy Standalone Toolkit

MTN Membership

$119/Month

  • Full Financial Toolkit

  • Shopify Store Compatibility

  • Future Updates

  • Email Support

  • Live Support

  • Community Access

  • Live Workshops

  • Case Study Deep Dives

  • Finance 101 & Growth Frameworks Courses

Get Move the Needle Membership

Is This For You?

Not for you if:

  • You're just getting started in D2C marketing

  • You mainly work with local/small biz clients or B2B lead gen - this is designed for D2C eCommerce

  • You'd prefer to close your eyes and hope that you're driving profit without really knowing

  • You're perfectly happy using metrics like ROAS as your KPIs

Perfect for you if:

  • You're a D2C Operator, Agency Founder, Head of Growth or CMO

  • You're scaling spend but not sure if it's actually profitable

  • You need financial clarity without becoming an accountant

  • You're making decisions based on ROAS because you don't have anything better

  • Your CFO, investors, or clients keep questioning marketing's impact - and you can't answer

    with confidence

Questions Smart Operators Ask

Do I need advanced finance skills?

No. The toolkit is built for marketers and operators, not accountants.

Everything uses plain language, and the Starter version comes with example data so you can see how it works before plugging in your own numbers.

Will it work if I’m not on Shopify?

Yes - the toolkit can work with any platform that can export the required data including WooCommerce, Big Commerce and even Magento (new/repeat data may not be available with Magento without a 3rd party tool).

What’s the catch?

There isn't one. The Starter Toolkit is genuinely free - no credit card, no trial expiration.

We built it because operators who see their real margins tend to want the full picture. That's where the membership comes in.

How long does setup take?

10 minutes. Comes loaded with example data so you can see it in action immediately.

What happens after I opt-in?

You’ll get an email with a link to the Toolkit and land on a page where you can access the Bonus Resources in the community.

What's the difference between the Starter version and the Full version?

The free Starter gives you the core Four Margins diagnostic with sample data and daily P&L tracker. The full version (included with MTN membership) adds 20+ more metrics to the Dashboard command center, P&L tab can be set to daily or monthly breakdown, as well as new/returning/all customers. It also adds the classic P&L breakdown, Incremental Profit Analysis and Cohort LTV analysis.V/..LTCM calculator, direct Shopify integration, and ongoing updates

Access the Starter Toolkit Now

Get the Edge in 2026.

Become a Top 1% Operator

Marketing <> Finance alignment is the biggest challenge in DTC.

It's also the biggest opportunity.