Become a Profit-First Marketer

Learn the finance frameworks that really matter - so you never have to defend ROAS again.

This is absolutely HUGE for anyone in D2C. Valentin Kuznetcov is by far one of the most intelligent people I've spoken to when it comes to numbers and eCommerce. A lot of metrics can be deceiving, and if you want a better grip on your economics as an ecomm founder/marketer, here it is. Literally

Sam Saifi

CEO/Founder @ Frosted

You're Still Driving Growth. But The Game Has Changed.

🧨 THE PROBLEM

In 2025, performance marketers are getting squeezed from both sides

Ad costs keep rising while results plateau
Founders want answers you can’t pull from Meta Ads Manager
'Good ROAS' campaigns are bleeding cash - and somehow it's your fault
ROAS doesn’t cut it anymore - what matters now is CAC payback, cash flow, and contribution margin

🟢 THE SHIFT

Here’s what smart marketers are doing:

Learning just enough finance to explain what really drives profit
Connecting ad/creative/email performance to financial impact
Using CAC payback, cash flow and margins to guide spend decisions
Charging more - because they’ve become profit partners, not ad executors

Built By People Who've Lived This Problem

Valentin Kuznetcov

Fractional CFO and profitability expert who has scaled 7, 8, and 9-figure D2C brands. Specializes in translating marketing performance into financial outcomes that actually matter to business success and survival.

Nick Miller

Led media buying team at a top US agency, personally managing $30M+ in ad spend across 7-8 figure D2C brands while overseeing much more. Has lived through the "great ROAS but we're losing money" experiences that inspired this book.

What Readers Are Saying

What You'll Get In 90 Minutes

The Four Margins Diagnostic: Convert ROAS chaos into the margin cascade that reveals business health instantly

The Two Metrics That Matter: Ditch platform vanity metrics for contribution dollars and net profit dollars - what CFOs actually track

Four Tactical Levers: Four concrete ways to improve profitability beyond "maintain good ROAS"

The Dashboard That Wins: Screenshot-ready reporting that shows financial impact, not just platform metrics
Trust-Building Conversation Guide: Navigate financial discussions without triggering client defensive walls

Plus: Advanced frameworks for acquisition metrics, retention optimization, and an 8-figure D2C transformation case study.

From the Team Behind the Move the Needle Community

The only community for aligning D2C Finance with marketing.

After applying the concepts in the Beyond ROAS book and the Move the Needle Community, marketers are:

Getting hired in Heads of Growth Roles
Successfully raising their rates
Adding finance-led growth strategy to their services

Get Playbook → $20

Common Questions From Smart Marketers

Is this just another marketing book?

→ No. This is co-written by a fractional CFO and an experienced marketer who've scaled 7, 8, and 9-figure D2C brands. You're getting finance-led frameworks, not just marketing tactics.

Do I need a finance background?

→ Zero finance knowledge required. Everything is explained in simple terms with easy-to-follow examples.

Will this work for my specific niche?

→ Yes. These frameworks apply to any D2C brand selling physical products, regardless of category or size.

How long does it take to read?

→ 90 minutes for busy marketers. No fluff, just frameworks you can implement immediately.

What format is the book?

→ PDF download, available instantly. Formatted so it reads perfectly in your Kindle or tablet. Lifetime access to all updates. You even get access to the EPUB file which allows for customized reading in Kindle.

Stop Defending ROAS. Become a Top 1% Marketer.

Transform from tactical vendor to strategic partner in 90 minutes.

Get Playbook → $20

Instant PDF download • 61 pages of frameworks • 100% Satisfaction Guarantee • If you don't feel more confident in your next client conversation, email us for a full refund.